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Reflecting on Ginbis Asparagus Biscuits

The Ajimi team was munching on some Ginbis Asparagus Biscuits the other day, which sent one of them into a revery about Brancusi’s late sculpture, the Endless Column. The slender columnar form of the biscuits suggest a slightly lumpy variation on the great sculptor’s beautiful object which simultaneously embodies a complete and defined object and suggests a series of modules that could extend infinitely. The metaphors and contradictions of that inspired sculpture could also be contained in the simple – and beautiful – asparagus biscuit, which flavorwise simultaneously marries sweetness and salt, oiliness and crunch, black sesame seeds and white flour. At least that’s what one of the Ajimi team thought in a flight of fancy, perhaps inspired by Brancusi’s Bird in Space. This sort of thing happens occasionally. It happened to Proust.  The biscuit in question, that in the right hands, or mouth rather, can make the mind take leaps of imagination, was introduced to Japan in 1968 by Gin...

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